Creating physical places that evoke a strong emotional connection transforms locations into destinations. A store (or a museum, a theme park, or any defined place linked to your organisation for that matter) is a physical representation of your brand.
For example, a store isn’t just about transactions but your customers’ first point of physical contact. So it should reflect your proposition and brand vision. Only then will people be inspired to connect, to know more about you. And perhaps, over time, associate themselves with your brand by heart.
How will people experience your place brand?
How will they encounter you?
F i l e d ! 