BRANDING IS OFTEN mistakenly regarded as just another word for marketing or advertising… (but) in fact, the brand should be first and foremost a strategic discipline and be the central organizing and decision-making principle.
– Bill Baker
BRANDING IS OFTEN mistakenly regarded as just another word for marketing or advertising… (but) in fact, the brand should be first and foremost a strategic discipline and be the central organizing and decision-making principle.
– Bill Baker